[ NGG / 001 ] Est. 2024 — Active

Life-changing
work deserves
more reach.

NextGen Growth is the Meta ads growth partner for impact-driven coaches, consultants and community founders. We put your message in front of the people who need it, and teach you to keep doing it yourself.

Consulting or done-for-you
Fig. 01 — Who shows up to your call
A typical free call
12 live
Your existing circle
New people, live on the call
Signed up to your list
Before: 3–20 people per call First call of their Remember program: 148 live · 212 signed up
→ Impact, not impressions → Reach, not hustle → Mission before metrics → Ownership, not dependency → Teach, then step back → Impact, not impressions → Reach, not hustle → Mission before metrics

A life-changing
offer. A
capped reach.

Your clients love you. Your results speak for themselves. But after every great webinar or free call you see the same handful of faces, and you know there are thousands more people you could help if they knew you existed.

What you've probably already tried
01Posting more content
effort, not reach
02Waiting for referrals
loyal, but slow
03One more free webinar
same ten faces
04Boosting a post
spend, not strategy
05Deciding the market is full
it isn't
↓ what actually changes it ↓
The real constraint
Being consistently seen by the right people.

You don't need more hustle or a new offer. You need a predictable way to put your message in front of the people who need it, so your impact stops depending on who already knows your name.

Your impact is capped by who can find you.

How most impact-driven experts grow
Word of mouth.

Happy clients tell their friends. You post when you find the time. A free webinar here, a coaching call there. It works, but slowly, and every new client depends on someone else talking about you.

→ Growth tied to referrals
→ 3–20 people per call
→ Runs on your energy alone
→ Impossible to plan around
With a reach system
Consistently seen.

Your message reaches new people who need it, every week. Your ecosystem grows while you do the work you love. Over time, your ideal clients start to see you as the person to go to for their problem.

→ Rooms of hundreds, not handfuls
→ An audience that grows every week
→ Seen as the authority in your niche
→ Launches you can plan around

Stop waiting to be discovered.
Put yourself where you'll be seen.

A microphone
for your mission.

Five connected layers that turn the impact you already create into reach you can count on. Built around your story, not a template. Each layer feeds the next.

L05
Feedback loop
Every week we look at what landed: which videos, which audiences and which messages brought the right people in. Each round gets sharper than the last.
Weekly
L04
Conversion moments
Reach leads somewhere meaningful: your free webinar, live call, email list, launch or program. Attention turns into relationships, and relationships turn into clients.
Where impact happens
L03
Awareness ads
Meta ads that keep putting your face and message in front of the right people (your people, not everyone) at a cost that makes sense.
Always on
L02
Creative
Your voice, your videos, your story. Content that makes your ideal client stop scrolling and think: this person gets me.
Your voice
L01
Story & ICP
Who you're here to help, what they struggle with, and why your offer changes things for them. Everything else is built on this.
Foundation

More people in your ecosystem, at every touchpoint.

This is a brand awareness play as much as a client play. When more of the right people know you, every part of your world grows with it.

Fig. 02 — Your ecosystem, from first glance to client
YOUR MISSION
01
Awareness ads
Your message in front of your ICP, for cents per visit
02
Content & video
Your voice, shaped to make strangers feel seen
03
Profile & followers
A growing audience that knows what you stand for
04
Email list
An audience you own and can invite again and again
05
Webinars & live calls
From a handful of faces to rooms of 100+
06
Programs & courses
More lives impacted, with no extra overhead per person
07
Books & products
Low-threshold ways for people to step into your world
08
Events & retreats
Deep experiences for your most committed people
Case study / Your Modern Mystics

One partnership,
in their numbers.

Bonnie & Irina guide people toward self-realisation and consciousness in everyday life, through live programs, books, retreats and meditations. Their community already loved them. What was missing was reach. We started working together at the beginning of July 2026.

01 / Instagram followers
5.4k → 11.1k

More than doubled in the first three months of running ads together.

02 / Live on the first call
148

People live on the first call of their Remember program, up from 125 the edition before, with 212 sign-ups to the email list.

03 / Cost per profile visit
€0.06

14,948 Instagram profile visits from their ideal audience, all in the Netherlands.

04 / Lives impacted
184

People who've joined their live 6-week Remember program on Zoom, many of them after first coming to a free session. €32.6k this year, with no extra overhead for each new person.

05 / Orders in August
169 → 271

August 2025 compared with August 2026.

06 / Net revenue in August
€22k → €32k

€22,427 in August 2025 compared with €32,477 in August 2026.

In her words, right after the call
“Er waren 148 mensen!!!! Jippie… Dus echt mega dit.”

“There were 148 people!!!! Yay… So this is really huge.”

Bonnie Bessem
Your Modern Mystics
→ Awareness campaign: Jul 14 – Sep 9, 2026 → 81,672 people reached → €926 ad spend → Also: 69 copies of Irina's book sold

Two ways to
work together.

You can learn to run it yourself, or have it run for you. Either way it's Meta ads built around your mission, and either way we start with your story.

↳ Option A / Consulting
Recommended 4–6 months
Learn to run your own ads.

I teach you everything I would do, inside your own ad account and on your own offer. By the end you're confident running Meta ads on your own and growing your reach without me. Not needing me anymore is the goal.

01Strategy and ICP built around your story and offer
02Campaign setup side by side, step by step
03Creative coaching: what to film and what to say
04Weekly calls where we read the numbers and make decisions together
05Playbooks and checklists that stay with you
06A gradual handover until you're running it solo
↳ Option B / Done for you
Selective Ongoing
Have it run for you.

I plan, build, launch and optimise your campaigns while you focus on your clients. I only take this on for offers I fully stand behind, because I'm putting my work behind your message.

01Full campaign strategy and account setup
02Ad copy and creative direction for your videos
03Audience building and structured testing
04Weekly optimisation and clear reporting
05Launch support for webinars, programs and events
06Option to switch to consulting whenever you're ready

Four stages.
Then you own it.

Here's how a consulting partnership runs. I don't hand you a course and disappear. We build it together and I hand it over piece by piece, so the skills stay in your business.

Step 01 / Week 1–2

Diagnose

We map your story, your offer, your ideal client and your current ecosystem, and find where your reach is capped.

→ Offer & ICP deep-dive
→ Ecosystem audit
→ Reach plan
Step 02 / Week 2–4

Build & launch

We set up your ad account, campaign structure and tracking, film your first creatives and go live.

→ Account & tracking
→ First creatives
→ Campaigns live
Step 03 / Month 2–4

Run together

Each week we test, read the numbers and decide together. You learn why each decision is made, not just what to click.

→ Weekly review calls
→ Testing frameworks
→ Launch support
Step 04 / Month 4–6

Hand over

You take the wheel and I move to the passenger seat, reviewing and advising, until you don't need me anymore.

→ You run it, I review
→ Your own playbook
→ Full independence
Done for you? Steps 01 and 02 are the same. After that, I keep running and optimising your campaigns instead of handing them over.

Yes, it's uncomfortable.

Putting your face, your videos and your mission in front of thousands of strangers is new, and almost every founder I work with feels it. The fears are real, and they're also the doorway to the impact you want to make.

The thought
The reframe
“What if 100 people suddenly show up?”
That's the point. You run the same call you always do, just for more of the people you're meant to help.
→ A good problem
“I can't help all of them.”
You don't have to. Live calls, group programs and courses let you serve many people without burning out.
→ Scale the format
“What about negative comments?”
A few will come. They mean you're reaching beyond your bubble, and they're far outnumbered by the people who say finally.
→ Proof you're seen
“I'm not a marketer.”
You don't need to be. You need to be yourself on camera. I handle the rest, or teach you how.
→ Your voice, our system
“What if I spend money and nothing happens?”
We start small, measure every week, and only scale what works. Nothing is a blind bet.
→ Test small, scale proof

Your impact lives just outside your comfort zone. I'll walk next to you.

Fit matters more than fees.

I only grow offers I believe in, because I want to know the people we reach are being helped. If you recognise yourself below, let's talk. If not, I'll tell you quickly and honestly.

↳ Built for
Impact-driven experts with an offer worth amplifying.
01Coaches, consultants, course creators and community founders
02A high-ticket offer (programs, groups, retreats or 1:1) that changes lives
03Happy clients and real results already, so word of mouth works
04Impact capped by how many of your ideal clients can find you
05Ready to show up on camera and invest in reaching more people
06Thinking in months, not days, to build something that lasts
↳ Not for
Where I'm not the right partner.
×No proven offer or happy clients yet
×Offers I can't fully stand behind
×Looking for overnight hacks or viral tricks
×Unwilling to show your face, voice or story
×Chasing followers without a mission behind them
×Expecting life-changing results within 30 days

Your message deserves
a bigger room.

A 30-minute call. We'll look at your offer, your audience and where your reach is capped, and I'll tell you honestly whether consulting, done-for-you, or neither is the right fit.

→ 30 minutes → Honest fit answer → Consulting or DFY → No pressure